Ben Chu

Cishe wonke umuntu ufuna ukusebenza ngqo nefekthri, kusuka ekuzindeni kwamazwe amaningi kuya kumthengisi omncane, ngesizathu esijwayelekile: Sika indoda ephakathi. Kwaba isu elijwayelekile nengxabano ye-B2C ukukhangisa inzuzo yazo phezu kwabaqhudelana babo abanomkhiqizo kusukela ekuqaleni kwayo. Ukuba yi-middleman kubonakala kuyinto yokugcina ofuna ukuvuma ebuhlotsheni bebhizinisi.kodwa cabanga ngalokhu: Ungathanda ukweqa i-apula futhi uthenge "i-iPhone" efanayo kusuka ku-foxconnn (uma kungenzeka)? I-probabely hhayi. Ngani? Akuyona i-apula nje indoda ephakathi? Yini ehlukile?

Ngokuchazwa kwethiyori ye- "M2C" (Umkhiqizi abathengi), konke okuphakathi komthengi kanye nefektri kubhekwa njengento i-apula babonakale kahle kule ncazelo njengoba bengasebenzi kahle kule ncazelo njengoba bengasebenzi kahle. Basungula futhi bamake umkhiqizo, batshale imali kwezobuchwepheshe nokunye. Izindleko zibandakanya konke lokhu kungenzeka (futhi kungenzeka kakhulu) kube ngaphezulu kakhulu kunemikhiqizo yendabuko + yabasebenzi ebheke phezulu. I-Apple ingeza inani elithile elihlukile kwi-iPhone oyitholile, okuyinto ebaluleke kakhulu lapho nje ngensimbi ethile kanye ne-elektroniC ibhodi yesekethe. Ukungezwa kwenani kuyisihluthulelo sokucacisa "Middleman".

Uma siya emcabangweni we-Classic 4P Marketing theory, kucace bha ukuthi i-3p P, "isikhundla" noma isiteshi sokuthengisa iyingxenye yenani. Kukhona izindleko ze-aree nezaziyo ukuvumela amakhasimende ukuthi aqaphele okukhona kanye nenani lomkhiqizo. Yilokho okwenziwa ngabathengisi. Ebhizinisini lethu lokuhweba elijwayelekile, baqashwa ukuvala isivumelwano ngokufanelekela umkhiqizo ngezidingo zakho. Ingabe ifektri yokuthengisa ifektri i-middleman? Cha, mhlawumbe akekho noyedwa ongakubheka. Kodwa-ke, njengoba umgadli wokuthengisa athola ikhomishini yawo evela kwisivumelwano esithathwe kwinzuzo yezinhlanzi noma zombili zezinhlangothi zeSivumelwano, kungani ungambheki wayo 'ngokungadingekile'? Ungawuthokozela ukusebenza kanzima kwe-Guy, ulwazi lwakhe endabeni nangomphumela wakhe kanye nochwepheshe wakhe ukuxazulula inkinga kuwe, futhi wamukela ngokuphelele ukuthi ukukwenza kangcono, lapho inkampani yakhe ikuvuza khona ngomsebenzi wakhe omuhle kakhulu.

Futhi le ndaba iyaqhubeka. Manje umgadli wokuthengisa wenza kahle kangangokuba wanquma ukuqala ibhizinisi lakhe futhi asebenze njengomthengisi ozimele. Konke kuhlala kufana nekhasimende, kepha kuba yi-middleman yangempela manje. Akasayini ikhomishini evela kumphathi wakhe. Esikhundleni salokho, uye wazuza umehluko wamanani phakathi kwefektri nekhasimende. Ingabe wena, njengekhasimende, uqale ukuzizwa ungakhululekile, noma ngabe unikeza inani elifanayo lomkhiqizo ofanayo futhi mhlawumbe nenkonzo engcono? Ngishiya lo mbuzo kumfundi wami.

Yebo, middlemen thatha izindlela eziningi, futhi akubona bonke abalimazayo. MemezacK kubhekene necala lamiI-athikili emkhaphi, indoda endala yaseJapan empeleni yafaka isandla empumelelweni yephrojekthi. Wayeqonda isidingo sokuphela kwe-cusomer ngokujulile.Gcina izeluleko zakhe, naka yonke imininingwane emincane, futhi wakhuthaza ubuholi bezinhlangothi zombili. Singaphila ngaphandle kwakhe, kunjalo. Kodwa-ke, ukuba naye emphakathi kusisindisa amandla amaningi nengozi. Okufanayo kusebenza kwikhasimende lokugcina, elinolwazi oluncane olusebenza nomhlinzeki eChina. Wakhombisa ukubaluleka kwakhe kithi futhi wazuza inhlonipho yethu, futhi nakanjani.

Iyini indawo yokuthathwa kwendaba? IMiddleman ilungile? Cha, lokho hhayi engikushoyo. Esikhundleni salokho ngizokuvimba lokho, esikhundleni sokubuza ukuthi umphakeli wakho ungowaseMidlame noma cha, imibuzo yakhe. Lokho akwenzayo, indlela avuzwa ngayo, ikhono lakhe kanye nomnikelo, njalonjalo. Njengomsebenzi onobungcweti, ngangihlala ne-middleman, kepha qiniseka ukuthi usebenza kanzima ngokwanele ukuze azuze indawo yakhe. Ukugcina i-middleman enhle kuyindlela enobuhlakani kunokuthola abasebenzi be-infapallle sourcing.