Ben Chu

Cishe wonke umuntu ufuna ukusebenza ngqo nefektri, kusukela kunkampani enkulu yamazwe ngamazwe kuya kumthengisi omncane, ngesizathu esivamile: ukusika umuntu ophakathi. Kwaba isu elivamile kanye nempikiswano yokuthi i-B2C ikhangise inzuzo yayo ngaphezu kwabancintisana bayo abanophawu kusukela ekuqaleni kwayo. Ukuba ngummeli kubonakala kuyinto yokugcina ofuna ukuyivuma ebudlelwaneni bebhizinisi. Kodwa cabanga ngalokhu: Ungathanda yini ukungasebenzisi i-Apple bese uthenga "i-iPhone" efanayo kwaFoxconn (uma kungenzeka)? Mhlawumbe akunjalo. Kungani? Ingabe i-Apple akuyona nje umuntu ophakathi? Yini ehlukile?

Ngokwencazelo yenkolelo-mbono ethi “M2C” (Umkhiqizi nomthengi), konke phakathi komthengi nefektri kubhekwa njengomuntu ophakathi nendawo kanti okubi kumane kuqagela ithuba lokukuthengisa ngentengo ephezulu. Ngakho-ke i-Apple ibonakala ifanelana kahle nale ncazelo njengoba ingakhiqizi i-iPhone ngokuqinisekile. Kodwa kusobala ukuthi i-Apple AKUYONA nje umuntu ophakathi nendawo. Basungula futhi bathengise umkhiqizo, batshale imali kwezobuchwepheshe nokunye. Izindleko zihilela konke lokhu (futhi cishe) kube phezulu kakhulu kunezindleko zomkhiqizo wendabuko + umsebenzi + izindleko eziphezulu. I-Apple inezela inani eliyingqayizivele kakhulu ku-iPhone oyitholile, okungaphezu nje kwensimbi ne-elekthronikhi.ibhodi lamasekethe e-c. Ukwengeza inani kuyisihluthulelo sokuthethelela "umxhumanisi".

Uma siya ku-theory yokumaketha ye-4P yakudala, kusobala ukuthi i-P yesithathu, "Isikhundla" noma isiteshi sokuthengisa kuyingxenye yenani. Kunezindleko kanye nenani lokwazisa amakhasimende ngokukhona kanye nenani lomkhiqizo. Yilokho okwenziwa ngabathengisi. Ebhizinisini lethu lokuhweba elijwayelekile, baqashwa ukuvala isivumelwano ngokufaka umkhiqizo ezidingweni zakho. Ingabe umthengisi wasefektri ungumxhumanisi? Cha, mhlawumbe akekho ongakubheka. Kodwa-ke, njengoba umthengisi ethola ikhomishini yakhe esivumelwaneni esithathwe enzuzweni yezinhlangothi zombili zesivumelwano, kungani ungambheki njengo "ongadingekile"? Ungabonga umsebenzi onzima womthengisi, ulwazi lwakhe ngendaba kanye nochwepheshe bakhe bokuxazulula inkinga kuwe, futhi wamukela ngokuphelele ukuthi lapho ekusebenzela kangcono, kulapho inkampani yakhe kufanele imvuze khona ngomsebenzi wakhe omuhle kakhulu.

Indaba iyaqhubeka. Manje umthengisi wenza kahle kakhulu kangangokuthi wanquma ukuqala ibhizinisi lakhe futhi asebenze njengomhwebi ozimele. Konke kusafana kumthengi, kodwa manje useba ngumthengisi wangempela. Akasenayo ikhomishini evela kumphathi wakhe. Esikhundleni salokho, usezuze ngomehluko wamanani phakathi kwefektri nekhasimende. Ingabe wena, njengekhasimende, uzoqala ukuzizwa ungakhululekile, noma ngabe unikeza intengo efanayo yomkhiqizo ofanayo futhi mhlawumbe isevisi engcono kakhulu? Ngishiya lo mbuzo kumfundi wami.

Yebo, abalamuli bathatha izindlela eziningi, futhi akuzona zonke eziyingozi. Back ecaleni le-pre yamiesihlokweni esedlule, indoda endala yaseJapan empeleni yaba negalelo empumelelweni yalo msebenzi. Yayiqonda ngokujulile imfuneko yomthengi wokugcina. Yanikeza iseluleko sayo, yanaka yonke imininingwane emincane, futhi yakhuthaza ubudlelwano bezinhlangothi zombili. Singaphila ngaphandle kwakhe, vele. Kodwa-ke, ukuba naye phakathi kusisindisa amandla amaningi kanye nengozi. Lokhu kuyasebenza nakumakhasimende okugcina, ayenolwazi oluncane lokusebenza nomhlinzeki waseShayina. Yabonisa ukubaluleka kwayo kithi futhi yazuza inhlonipho yethu, kanye nenzuzo futhi.

Yini efundwayo kule ndaba? U-Middleman muhle? Cha, akukhona lokho engikushoyo. Kunalokho ngingachaza lokho, esikhundleni sokubuza ukuthi umhlinzeki wakho ungumxhumanisi noma cha, ngingabuza inani lakhe. Lokho akwenzayo, ukuthi uvuzwa kanjani, ikhono lakhe kanye nomnikelo wakhe, njalo njalo. Njengochwepheshe wokuthola imali, ngingahlala nomuntu othola imali, kodwa qiniseka ukuthi usebenza kanzima ukuze athole indawo yakhe. Ukugcina umuntu othola imali omuhle kuyisinqumo esihlakaniphile kunokuba nabasebenzi abangakwazi ukuthola imali.